Case Study - Wholster.app
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Branding the operating system for modern wholesalers

fast, seamless, simple

Wholster was born from the frustration of a real estate wholesaler. Founder Jarred was sick of cobbling together tools that didn’t serve his industry—so he built his own. The challenge? Wholster needed a brand that conveyed both the clarity and complexity of the platform. We were called in to make the product feel as solid, clear, and user-friendly as it truly was.

The problem

From clutter to clarity.
Wholster had a powerful product but lacked a brand identity that captured its real value. The messaging was off, and the look? Too generic for a tech product built by real wholesalers. The brand needed a voice and image that resonated with people who were hustling on the ground, managing their deals with speed and precision.

Driven deep into Wholster’s story.

roots and goals.
  • Positioning: We worked with Jarred to pinpoint the exact message that would connect with wholesalers.
  • Brand Voice & Narrative: We crafted a tone that was plainspoken, confident, and tuned to the realities of fieldwork. 
  • Messaging & Tone: A direct, no-BS voice was needed. We built the messaging around trust and simplicity.
  • User Journey Support: We collaborated to ensure the product language and onboarding experience reflected the brand's energy and clarity.
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What we delivered.

We helped Wholster define and own its identity. This wasn’t about creating a new look—it was about building a deeper sense of who the brand was, and how it should communicate. The result: stronger messaging, sharper audience targeting, and a clear brand story rooted in the wholesaling experience.

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The impact.

The new Wholster brand isn’t just more attractive—it functions as a strategic tool.

  • Brand clarity: Users immediately understand what Wholster is about.
  • Increased conversion: Sharper messaging = faster decision-making.
  • Better engagement: A more relatable tone fosters stronger connection with users.
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Conclusion

branding that connects—and converts.
Wholster’s brand now works as hard as the users it serves. From clear messaging to confident positioning, the brand story aligns with the people it was made for. We didn’t redesign their logo—because branding goes far deeper than that. We clarified their voice, their purpose, and their value.

Key takeaways
  • Positioning and messaging clarity tailored to wholesalers
  • Stronger audience resonance through relatable, no-fluff voice
  • Brand strategy aligned with product goals and founder vision

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