Branding is core

Relationship is the strategy | Coaching is our passion

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Believe it or not, no matter your industry, there is an emotional element to your business - and branding is your most valuable asset. Your personality.

Brand Strategy

  • Strategy playbook
  • Naming convention
  • Brand purpose
  • Vision & values
  • Positioning

Brand Message

  • Taglines
  • Tone of voice
  • Key messaging
  • Copywriting

Brand Identity

  • Moodboard
  • Creative concepts
  • Graphic elements
  • Logomark & Logotype


Brand documentation; brand identity package; brandbook

Digital Marketing

If you are in this world, guess what - technologies are everywhere! Making it easier and easier to get good work done, sure, but it can also detour attention away from real people. We believe digital marketing must start with people - and a relationship has to be established. Tech can wait in line 🙂


  • Strategy / structure
  • Web creative / design
  • Development (Wordpress)
  • Web hosting

Social Execution

  • Strategy sessions / planning
  • Media kits
  • Banners / profile
  • Content writing

Search Engine

  • Web consultations
  • Competitor assessments
  • Web optimization (Google results)
  • Deep dives / monitoring


Wordpress/Web Design-Dev; Hoot Suite/Social; Hubspot/CRM; SEO/Analytics; Listening & learning (our fav)

Marketing Assets

Branding your business can feel massive. Take comfort - we follow your brand guide & make good things happen.


  • Business cards
  • Email signatures
  • Apparel
  • Signs
  • Other merch


  • Sales presentations
  • Pitch deck (if you call them that!)
  • Powerpoint & Google Slides
  • Product slicks/handouts


  • 2D illustrations
  • 3D illustrations
  • Hand drawn work
  • Iconography
  • Patterns (brand follow-through)

Start a project today

Let's work together.

Call Crate

Available for Coaching/Mentoring

Need a boost in your own creative world? New to marketing and advertising? Just out of college? Have an internal creative department and want to inspire them? Cliff Hilton is available for speaking engagements, Whether it's 4-week sessions or routinely stepping in as a creative ambassador - Crate can facilitate it.

In-house teams

Supplying the creative energy designers, copywriters, social media pros need can be difficult. Schedule Cliff today to give them the boost they deserve.

Solo creatives

Churning out work every single day can be daunting, scary or even run you dry. Give us a call and setup a weekly one-on-ones to discuss things like: creativity as a career, value-based pricing, networking strategies, or business beyond design. 

Marketing firms

With 20+ years of experience, Cliff can pump up & support your creative and account staff. Working together is the best - but there are key components to get the very best out of these very different personalities.  Book now

Heart of a lion

Coming from ad agencies, solo in-house creative, and working freelance - Cliff's passions have only grown over the years - and he wants to share how with you.